by Ling Wai Chee, Sarah, Mak Wai Kwan, Max. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 83-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / ACKNOWLEDGMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Liberalization Trend --- p.2 / Telecommunications Liberalization in Hong Kong --- p.3 / Liberalization of Customer Premises Equipment in the 1980s --- p.3 / Liberalization of Special Telecommunications Services --- p.4 / Liberalization of Local Fixed Telecommunications Market --- p.4 / Liberalization of International Telecommunications Market --- p.5 / Liberalization of Telecommunications between HK and PRC --- p.7 / Research Objectives --- p.7 / Chapter II. --- METHODOLOGY --- p.10 / Methodology Overview --- p.10 / In-Depth Interview --- p.10 / Survey --- p.12 / Data Analysis --- p.15 / Interpretation and Strategic Implications --- p.16 / Chapter III. --- THE HK TELECOMMUNICATIONS MARKET AND SERVICES --- p.17 / Market Overview --- p.17 / Telephone Services --- p.18 / Data Line Services --- p.18 / Value-added Services --- p.19 / Electronic Data Interchange --- p.19 / Video-On-Demand --- p.20 / Wireless Telecommunications Services --- p.21 / Mobile Phone Services --- p.22 / Paging Services --- p.23 / Mobile Data --- p.24 / International Services --- p.24 / Chapter IV. --- THE TELECOMMUNICATION MARKET PLAYERS --- p.27 / Local Carriers in Hong Kong --- p.27 / New T&T (Wharf Group) --- p.28 / New World Telephone (New World Group) --- p.30 / Hutchison Communication (Hutchison Group) --- p.31 / The Incumbent - Hongkong Telecom --- p.32 / Chapter V. --- FINDINGS - EXPLORATORY RESEARCH FACTORS FOR SELECTING A TELECOMMUNICATIONS CARRIER --- p.34 / Price --- p.34 / Geographic Coverage --- p.35 / Service Reliability --- p.36 / Maintenance Service --- p.37 / Sales and Pre-sales Service --- p.39 / Comprehensiveness of Service Offerings --- p.39 / Single Carrier --- p.40 / Telephone Service --- p.41 / Business Flexibility --- p.41 / Future Direction for Advanced Services --- p.42 / Chapter VI. --- FINDINGS - DESCRIPTIVE RESEARCH --- p.43 / Questionnaire Design --- p.43 / Questionnaire Responses --- p.44 / General Observation --- p.44 / Chapter VII. --- STRATEGIC IMPLICATIONS --- p.52 / Implications for Market Positioning --- p.52 / Positioning Alternatives --- p.52 / Positioning for Specific Factors --- p.53 / Positioning for Service Reliability --- p.54 / Positioning for Good Maintenance Service --- p.57 / Positioning for Good Sales and Pre-sales Service --- p.61 / Positioning for Comprehensive Geographic Coverage --- p.64 / Positioning for Comprehensive Service Offerings --- p.68 / Summary of Positioning for Specific Factors --- p.73 / Positioning for Specific Market Segments --- p.74 / Chapter VIII. --- LIMITATIONS --- p.76 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.83
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318317 |
| Date | January 1995 |
| Contributors | Ling, Wai Chee Sarah., Mak, Wai Kwan Max., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 86 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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