by Lee Mei-yee, May, Yeung Hung-yiu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 240-247. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATION --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LAWS ON PROMOTION --- p.4 / Hong Kong Laws --- p.4 / History of Rule 2 --- p.4 / Solicitors' Publicity Code --- p.8 / Practice of the Bar Association --- p.11 / International Laws --- p.13 / Media of Advertisement --- p.15 / Claims to Specialization --- p.17 / Claims to Expertise --- p.19 / Comparison with Other Firms --- p.19 / Names of Clients --- p.19 / Statistics --- p.20 / Fee Advertising --- p.20 / Sponsorship of Sporting or Cultural Events --- p.20 / Publication of Firm Name in Seminars --- p.21 / General --- p.21 / Chapter III. --- PROMOTIONAL ASPECTS --- p.23 / Experience in Hong Kong --- p.23 / Experience in United Kingdom --- p.24 / Experience in United States --- p.27 / Experience in Other Professions --- p.31 / Consumer Attitudes towards Lawyer Promotion --- p.34 / Chapter IV. --- MARKETING OPPORTUNITIES --- p.37 / Institutional Marketing --- p.37 / Individual Firm Marketing --- p.39 / Identification of Service Products --- p.40 / Relevant Forms of Promotion --- p.45 / Public Relations --- p.46 / Advertising --- p.47 / Pricing --- p.50 / "Market Definition, Segmentation and Strategies" --- p.50 / Chapter V. --- OPINION SURVEY OF SOLICITORS AND THE PUBLIC --- p.52 / Research Method - Survey of Solicitors --- p.53 / Questionnaire Survey --- p.56 / Discussion of Results --- p.58 / Research Method - Survey of a Segment of the Public --- p.74 / Questionnaire Survey --- p.75 / Discussion of Results --- p.75 / Chapter VI. --- CONCLUSION --- p.82 / APPENDICES / Chapter 1. --- Solicitors Publicity Code 1990 issued the Law Society of Hong Kong --- p.85 / Chapter 2. --- Questionnaire Survey of the Law Society of Hong Kong --- p.96 / Chapter 3. --- Ruling 3 of the Professional Conduct Handbook of the Law Society of Alberta --- p.109 / Chapter 4. --- Part C of the Professional Conduct Handbook of the Law Society of British Columbia --- p.115 / Chapter 5. --- Rule 12 of the Rules of Professional Conduct of the Law Society of Upper Canada --- p.123 / Chapter 6. --- Solicitors Practice Rules 1988 and Solicitors Publicity Code of the Law Society of England and Wales --- p.128 / Chapter 7. --- Chapter 4 of the Rules of Professional Conduct for Barristers & Solicitors of the New Zealand Law Society --- p.138 / Chapter 8. --- Solicitors (Scotland) (Advertising) Practice Rules 1987 --- p.142 / Chapter 9. --- Rule 7 of the Model Rules of Professional Conduct issued by the American Bar Association --- p.145 / Chapter 10. --- Solicitors' (Professional Conduct and Practice) Rules of the Law Institute of Victoria --- p.149 / Chapter 11. --- Draft Solicitors' Practice Rules and Draft Publicity Code 1990 of the Law Society of England and Wales --- p.151 / Chapter 12. --- Solicitors' (Scotland) Practice Rules 1985 --- p.162 / Chapter 13. --- "Brochure of Messrs. Johnson Stokes & Master, Solicitors" --- p.169 / Chapter 14. --- "Brochure of Messrs. Deacons, Solicitors" --- p.190 / Chapter 15. --- Information pamphlet regarding Institutional Advertising issued by the Law Society of New South Wales --- p.209 / Chapter 16. --- Samples of Law Advertising in England and United States --- p.217 / Chapter 17. --- Sample of Questionnaire Survey for Solicitors --- p.230 / Chapter 18. --- Sample of Questionnaire Survey of Public Opinions --- p.237 / BIBLIOGRAPHY --- p.240
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318519 |
| Date | January 1990 |
| Contributors | Lee, Mei-yee., Yeung, Hung-yiu., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 247 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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