by Choy Nam-wo, Eric. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 97-98. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vii / LIST OF APPENDIXES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objective of the Study --- p.3 / Methodology --- p.3 / Market Conditions --- p.4 / Market Demand for Vegetables --- p.4 / Household expenditure on vegetables --- p.5 / Supply of Vegetables --- p.7 / Local supply of vegetables --- p.9 / Supply of imported vegetables --- p.11 / Product Types --- p.14 / Product Characteristics --- p.15 / Marketing Outlets of Vegetables --- p.16 / Chapter II. --- MARKETING OF LOCALLY GROWN VEGETABLES --- p.20 / Relative Importance of Marketing Outlets --- p.22 / Vegetable Marketing Organization --- p.23 / Functions of VMO --- p.24 / Vegetable Marketing Co-operative Society --- p.25 / Marketing Operations --- p.27 / Packing and grading --- p.27 / Documentation --- p.28 / Transportation --- p.28 / Sales --- p.29 / Proceed after sales --- p.30 / Independent Wholesalers in VMO --- p.31 / Wholesalers at Kennedy Town --- p.33 / Direct Marketing by Farmers --- p.35 / Direct Wholesale by Farmers --- p.35 / North District Wholesale Market --- p.37 / Other morning assembly markets --- p.38 / Direct Retail by Farmers --- p.38 / Retail Sales --- p.39 / Stall Operators and Hawkers --- p.39 / Vegetable Processors --- p.40 / Institutional Sellers --- p.41 / Chapter III. --- MARKETING OF IMPORTED VEGETABLES --- p.42 / Marketing of Chinese Produce --- p.47 / Import Arrangement through Official Channels --- p.48 / Wholesale Operation --- p.49 / Marketing outlets for produce handled by Choy Luen Hong --- p.49 / Produce transfer --- p.50 / Pricing mechanism --- p.51 / Terms of payment --- p.52 / Imports from Shenzhen --- p.53 / The quota system --- p.54 / Marketing outlets of Shenzhen vegetables --- p.55 / The VMO market --- p.57 / Wholesale operation at the terminal markets --- p.58 / Wholesale operations at Yuen Long Hop Choi Street --- p.59 / Wholesale operations at other marketing channels --- p.60 / Marketing of Overseas Produce --- p.60 / Import Arrangement --- p.61 / Wholesale Operation and Pricing Mechanism --- p.61 / Marketing Outlets for Overseas Produce --- p.62 / Produce transfer --- p.63 / Terms of payment --- p.63 / Retail Sales --- p.64 / Chapter IV. --- MARKETING COST AND PRICE ANALYSIS --- p.65 / Factors Affecting Marketing Costs --- p.66 / Marketing System --- p.66 / Produce Type --- p.67 / Overhead Costs --- p.67 / Cross-sectional Analysis on Price Differences among Markets --- p.67 / Prices of Vegetables Sold through the North District Market --- p.71 / Prices of Vegetables Sold through the VMO Market --- p.73 / Prices of Vegetables Sold through the CSW Market --- p.75 / Marketing Cost of Different Channels --- p.77 / Marketing Cost of Local Produce --- p.77 / Marketing Cost of Imported Produce --- p.80 / Marketing Cost of Shenzhen Vegetables --- p.83 / Assessment on Gross Retail Margin --- p.86 / Chapter V. --- CONCLUSION --- p.88 / APPENDIXES --- p.93 / BIBLIOGRAPHY --- p.97
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318693 |
| Date | January 1991 |
| Contributors | Choy, Nam-wo., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 99 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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