by Yip Kowk Keung. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.2 / Background --- p.2 / The Definitions of Impulse Buying --- p.4 / Explanations of The Occurrence of Impulse Buying --- p.8 / Reasons for The Growing Trend of Impulse Buying --- p.9 / Previous Research Review --- p.10 / Difficulties of Using Previous Results --- p.17 / Factors for Impulse Buying --- p.18 / Characteristics of Impulse Buyer --- p.20 / Chapter III. --- RESEARCH METHODOLOGY --- p.22 / Research Design --- p.22 / Method of Administration --- p.25 / Measurement Scale --- p.26 / "Population, Sampling, Sample Size and Time" --- p.26 / Data Analysis --- p.28 / Tabulation --- p.28 / Extent of Various Buying Behaviour among Shoppers --- p.29 / Incidence of Various Groups of Purchasers by Product Categories --- p.31 / Histograms --- p.31 / Cross Tabulation of The Results --- p.32 / Chapter IV. --- RESULTS --- p.35 / Tabulation --- p.35 / Extent of Various Buying Behaviour among Shoppers --- p.35 / Incidence of Various Groups of Purchasers by Product Categories --- p.37 / The Effect of Decision Task and Product-related Factors among Different Types of Buyers --- p.39 / The Effect of Visiting Time and Frequency on Different Buying Behaviour --- p.46 / Demographic Profiles of Various Types of Buyers --- p.49 / Chapter V. --- CONCLUSION --- p.52 / Chapter VI. --- LIMITATIONS --- p.54 / Chapter VII. --- RECOMMENDATION --- p.56 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.82
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318853 |
| Date | January 1992 |
| Contributors | Yip, Kowk Keung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 83 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0027 seconds