by So Ting Sau, Cecilia, Tay Ko Ki, Doris. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 47-49). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Statement of Problem --- p.1 / Background --- p.1 / Hypothesis --- p.2 / Scope of Study --- p.2 / Organization of the Project --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.4 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Introduction --- p.7 / Quantitative Survey --- p.7 / Sample Selection --- p.7 / Questionnaire Construction --- p.8 / "Scoring, Editing & Coding" --- p.12 / Limitations of the Survey --- p.13 / Qualitative In-depth Interviews --- p.14 / Sample Selection --- p.14 / Interview Schedule & Construction --- p.15 / Background of Selected Company - Wong's International (Holdings) Ltd --- p.15 / Background of Selected Company - Myer Jewelry Manufacturer Ltd --- p.16 / Limitations of Face-to-face Interviews --- p.17 / Chapter IV. --- RESEARCH FINDINGS & DISCUSSIONS --- p.19 / Quantitative Survey --- p.19 / Background Information --- p.19 / Type of Planning --- p.22 / Company Mission --- p.24 / Objectives Setting --- p.25 / Strategy Formulation & Implementation --- p.27 / Control --- p.30 / Contingency Planning --- p.30 / Findings of the Qualitative In-depth Interviews --- p.31 / Wong's International (Holdings) Ltd --- p.31 / History of the Group --- p.31 / Type of Planning --- p.32 / Objectives Setting --- p.33 / Strategy Formulation & Implementation --- p.34 / Control --- p.34 / Contingency Planning --- p.35 / Myer Jewelry Manufacturer Ltd --- p.35 / Type of Planning --- p.35 / Company Mission --- p.36 / Objectives Setting --- p.37 / Strategy Formulation & Implementation --- p.37 / Control --- p.38 / Contingency Planning --- p.39 / Summary --- p.39 / Chapter V. --- CONCLUSION & SUGGESTIONS --- p.40 / Summary of Findings --- p.40 / Implications --- p.41 / Suggestions for Future Research --- p.41 / APPENDIX --- p.43 / BIBLIOGRAPHY --- p.47
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319070 |
| Date | January 1993 |
| Contributors | So, Ting Sau Cecilia., Tay, Ko Ki Doris., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vi, 49 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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