A study of the feasibility of target market expansion and recommendations on the marketing-mix of Kentucky fried chicken.

Description

by Tang Mui-Yin Helen, Wong Man-Lai Bridget. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 185-188.

Links & Downloads

1. cuhk:320044
2. http://library.cuhk.edu.hk/record=b5885732
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320044

Tags

Fast food restaurants

Fast food restaurants--China--Hong Kong

Convenience foods--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320044
Date	January 1987
Contributors	Tang, Mui-Yin Helen., Wong, Man-Lai Bridget., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, x, 188 leaves : ill. ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)