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Measurement on the impact of dialect in print media advertising copy.

Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: l. 83-84.

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321310
Date January 1973
ContributorsLuk, Wah-shing., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
PublisherS.n.]
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 114, 7 l. 28 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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