by Luk Anne. / Publication date from spine. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 167-174). / Abstract --- p.i / Acknowledgements --- p.iii / Chapter: / Chapter 1. --- Introduction --- p.1 / Chapter 2. --- Ethnography of Communication --- p.5 / Chapter 2.1. --- Definition --- p.5 / Chapter 2.2. --- Previous Studies --- p.8 / Chapter 2.3. --- Reasons for Conducting the Research --- p.16 / Chapter 3. --- The Theoretical Framework and Its Application --- p.21 / Chapter 3.1. --- Saville-Troike's Model --- p.21 / Chapter 3.2. --- The Application of Saville-Troike's Model --- p.31 / Chapter 4. --- Language usage in Advertisements --- p.44 / Chapter 4.1. --- Linguistic and Advertising --- p.44 / Chapter 4.2. --- The Different Techniques of Foregrounding --- p.46 / Chapter 4.3. --- Justifications of Using the Techniques of Foregrounding --- p.53 / Chapter 5. --- Methodology --- p.56 / Chapter 5.1. --- Research Design --- p.56 / Chapter 5.2. --- Data Collection --- p.57 / Chapter 5.3. --- Data Analysis --- p.68 / Chapter 6. --- Findings --- p.72 / Chapter 6.1. --- Interpretations of the Advertisements --- p.74 / Chapter 6.2. --- Linguistic Preference in Advertisements --- p.82 / Chapter 6.3. --- The Role of Language in Advertising --- p.92 / Chapter 6.4. --- Attitude of English advertisementsin Chinese Magazines --- p.113 / Chapter 7. --- Discussion --- p.120 / Chapter 7.1. --- Interpretations of the Advertisements --- p.121 / Chapter 7.2. --- Linguistic Preference in Advertisements --- p.125 / Chapter 7.3. --- The Role of Language in Advertising --- p.127 / Chapter 7.4. --- Attitude towards English advertisements in Chinese Magazines --- p.133 / Chapter 7.5. --- Relations of Social Background factors to the different Aspects of Studies --- p.133 / Chapter 7.6. --- Interactions of the different components in Advertising --- p.153 / Chapter 7.7. --- Limitations of the Study --- p.157 / Chapter 8. --- Conclusion --- p.160 / Chapter 8.1. --- Summary and Conclusion --- p.160 / Chapter 8.2. --- Implications --- p.162 / Chapter 8.3. --- Recommendations for Further Research Studies --- p.165 / References and Bibliography --- p.167 / Appendices --- p.175
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321637 |
| Date | January 1996 |
| Contributors | Luk, Anne., Chinese University of Hong Kong Graduate School. Division of English. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, [v], 202 leaves : ill. (some col.) ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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