New product launch, product differentiation and consumer decision making and preferences. / Product differentiation

Description

Choi, Wing-Hon. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 55-61). / Abstract and questionnaire also in Chinese.

Links & Downloads

1. cuhk:322597
2. http://library.cuhk.edu.hk/record=b5889881
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-322597

Tags

Consumers' preferences

Product differentiation

New products--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322597
Date	January 1999
Contributors	Choi, Wing-Hon., Chinese University of Hong Kong Graduate School. Division of Psychology.
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, 76 leaves ; 30 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)