by Lam King Chuen Christianne, Lee Sze Yan Jane. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF EXHIBITS --- p.v / ACKNOWLEDGMENT --- p.vii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- BACKGROUND --- p.2 / Chapter 1.2 --- RELATIONSHIP BETWEEN PERSONALITY AND BEHAVIOUR --- p.4 / Chapter 1.3 --- LITERATURE REVIEW --- p.6 / Chapter 2. --- CONCEPTUAL FRAMEWORK AND DATA --- p.11 / Chapter 2.1 --- THE MODELS --- p.11 / Chapter 2.2 --- METHODOLOGY --- p.15 / Chapter 2.3 --- DESCRIPTIVE STATISTICS OF RESPONDENTS --- p.17 / Chapter 2.3.1 --- Demographic Characteristics --- p.18 / Chapter 2.3.2 --- Self Perception of Internet Knowledge --- p.20 / Chapter 2.3.3 --- Online Shopping Experience --- p.21 / Chapter 2.3.4 --- Online Shopping Concerns --- p.23 / Chapter 3 . --- EMPIRICAL RESULTS --- p.27 / Chapter 3.1 --- RELIABILITY TESTS --- p.27 / Chapter 3.2 --- REGRESSION ANALYSES --- p.29 / Chapter 4. --- IMPLICATIONS TO ONLINE SELLERS --- p.35 / Chapter 5. --- CONCLUSIONS --- p.37 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.52
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323335 |
| Date | January 2001 |
| Contributors | Lam, King Chuen Christianne., Lee, Sze Yan Jane., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 53 leaves : ill. (some col.) ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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