Wan, Chun Ying Lisa. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 84-92). / Abstracts in English and Chinese ; appendix also in Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.viii / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significance of This Thesis --- p.5 / Chapter 1.4 --- Outline of This Thesis --- p.7 / Chapter CHPATER TWO --- LITERATURE REVIEW AND MODEL DEVELOPMENT --- p.8 / Chapter 2.0 --- Overview --- p.8 / Chapter 2.1 --- Conceptual Definitions --- p.8 / Chapter 2.1.1 --- Two Types of Service Failure --- p.8 / Chapter 2.1.1.1 --- Service Quality --- p.8 / Chapter 2.1.1.2 --- Service Failure --- p.10 / Chapter 2.1.1.3 --- Exchange Resources --- p.11 / Chapter 2.1.1.4 --- Intended Contributions --- p.12 / Chapter 2.1.2 --- Personal Values --- p.13 / Chapter 2.1.2.1 --- Fate Belief --- p.14 / Chapter 2.1.2.2 --- Face Concern --- p.17 / Chapter 2.1.3 --- Dissatisfaction --- p.20 / Chapter 2.1.4 --- Dissatisfaction Responses --- p.22 / Chapter 2.1.4.1 --- Complaining and Negative Word of Mouth --- p.22 / Chapter 2.1.4.2 --- Tipping Behavior --- p.23 / Chapter 2.2 --- Hypotheses --- p.26 / Chapter 2.2.1 --- Impacts of Fate Belief and Face Concern on Dissatisfaction --- p.27 / Chapter 2.2.2 --- Impacts of Fate Belief and Face Concern on Dissatisfaction Responses --- p.31 / Chapter CHAPTER THREE --- RESEARCH METHODOLOGY --- p.34 / Chapter 3.0 --- Overview --- p.34 / Chapter 3.1 --- Research Design --- p.34 / Chapter 3.2 --- Pretest --- p.36 / Chapter 3.2.1 --- Participants --- p.36 / Chapter 3.2.2 --- Design --- p.36 / Chapter 3.2.3 --- Materials --- p.37 / Chapter 3.2.3.1 --- Scenarios Development --- p.37 / Chapter 3.2.3.2 --- Fate belief and Face Concern Scales --- p.38 / Chapter 3.2.3.3 --- Manipulation Check Items --- p.38 / Chapter 3.2.3.4 --- Dependent Measures --- p.39 / Chapter 3.2.4 --- Procedures --- p.39 / Chapter 3.2.5 --- Results --- p.40 / Chapter 3.3 --- The Main Study --- p.42 / Chapter 3.3.1 --- Participants --- p.42 / Chapter 3.3.2 --- Design --- p.43 / Chapter 3.3.3 --- Materials --- p.43 / Chapter 3.3.3.1 --- Scenarios --- p.43 / Chapter 3.3.3.2 --- Fate Belief and Face Concern Scales --- p.45 / Chapter 3.3.3.3 --- Manipulation Check Items --- p.45 / Chapter 3.3.3.4 --- Dependent Measures --- p.45 / Chapter 3.3.4 --- Procedures --- p.46 / Chapter CHAPTER FOUR --- RESULTS AND DISCUSSION --- p.49 / Chapter 4.0 --- Overview --- p.49 / Chapter 4.1 --- Manipulation Checks --- p.49 / Chapter 4.2 --- Reliability and Validity of Scales --- p.50 / Chapter 4.2.1 --- Reliability Analysis --- p.50 / Chapter 4.2.2 --- Factor Analysis --- p.51 / Chapter 4.3 --- Classification of Fate Belief and Face Concern --- p.52 / Chapter 4.4 --- Hypotheses Testing --- p.56 / Chapter 4.4.1 --- The Impacts of Fate Belief and Face Concern on Customer Dissatisfaction --- p.57 / Chapter 4.4.2 --- The Impacts of Fate Belief and Face Concern on Dissatisfaction Responses --- p.65 / Chapter 4.5 --- Other Findings --- p.69 / Chapter 4.6 --- Discussion --- p.71 / Chapter CHAPTER FIVE --- CONCLUSION --- p.73 / Chapter 5.0 --- Overview --- p.73 / Chapter 5.1 --- Contributions --- p.73 / Chapter 5.1.1 --- Theoretical Contributions --- p.73 / Chapter 5.1.2 --- Managerial Contributions --- p.74 / Chapter 5.2 --- Limitations --- p.76 / Chapter 5.3 --- Future Research Directions --- p.77 / Chapter 5.4 --- Conclusion --- p.80 / APPENDIX I PRETEST SCENARIOS --- p.81 / APPENDIX II BOOKLETS --- p.83 / REFERENCE --- p.84
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324381 |
| Date | January 2003 |
| Contributors | Wan, Chun Ying Lisa., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 92 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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