Leung Hoi Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 77-82). / Abstracts in English and Chinese ; questionnaire in Chinese. / Chapter I. --- Introduction --- p.1 / Chapter II. --- Literature Review / Chapter A. --- The concept of gender-role orientation and related studies --- p.5 / Chapter B. --- The concept of androgyny --- p.9 / Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12 / Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16 / Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21 / Chapter III. --- Hypotheses --- p.29 / Chapter IV. --- Methodology / Chapter A. --- Questionnaire design --- p.35 / Chapter B. --- Sample design --- p.39 / Chapter C. --- Variable construction --- p.41 / Chapter V. --- Results / Chapter A. --- Hypothesis testing --- p.48 / Chapter B. --- Further findings --- p.51 / Chapter C. --- Analysis --- p.60 / Chapter VI. --- Conclusion and Discussion --- p.68 / Chapter VII. --- Appendices / Chapter A. --- Hypothesis model --- p.72 / Chapter B. --- Sample questionnaire --- p.73 / Chapter VIII. --- References --- p.77
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324727 |
| Date | January 2004 |
| Contributors | Leung, Hoi Man., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 82 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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