Yu, Chi Ching. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. / Includes bibliographical references (leaves 55-58). / Abstracts in English and Chinese ; appendices also in Chinese. / Chapter Chapter 1: --- Introduction --- p.1 / Definition of CSR --- p.1 / Consequence of CSR --- p.2 / The effect of CSR on affective and cognitive components of consumer responses --- p.3 / The effect of CSR on behavioral component of consumer responses --- p.5 / Attribution as underlying mechanism --- p.8 / Effect of attribution on consumer responses --- p.10 / Mechanism for making attribution --- p.11 / Inter-relationships between dimensions --- p.15 / Other potential variables affecting consumer responses --- p.16 / Chapter Chapter 2: --- Method --- p.18 / Participants --- p.18 / Scenario --- p.18 / Questionnaire --- p.19 / Measures --- p.20 / Chapter Chapter 3: --- Result --- p.23 / Validity Check --- p.23 / Descriptive statistics --- p.23 / Dimensionality --- p.25 / Reliability --- p.30 / Model testing results --- p.30 / Hypothesis testing --- p.33 / Total amount of variance explained --- p.34 / Chapter Chapter 4: --- Discussion --- p.35 / Attribution as the underlying explanation of CSR effect --- p.35 / Mechanism of how consumers form attribution of CSR activities --- p.37 / Managerial implication of the present study --- p.40 / Limitation of the present study and further research direction --- p.42 / Appendix --- p.44 / Appendix 1: Questionnaire of pilot study 1 --- p.44 / Appendix 2: Questionnaire of pilot study 2 --- p.46 / Appendix 3: Result of pilot study 2 --- p.48 / Appendix 4: Measurement items --- p.49 / Reference --- p.55
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326115 |
| Date | January 2007 |
| Contributors | Yu, Chi Ching., Chinese University of Hong Kong Graduate School. Division of Psychology. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 58 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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