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The impact of consumer suspicion of ulterior motive on asymmetric price competition.

Lin, Lei. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (p. 69-73). / Abstracts in English and Chinese. / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- BACKGROUND --- p.1 / Chapter 1.2 --- RESEARCH OBJECTIVE --- p.3 / Chapter 1.3 --- OUTLINE OF THIS STUDY --- p.4 / Chapter CHAPTER TWO --- LITERATURE REVIEW --- p.5 / Chapter 2.1 --- ASYMMETRlC COMPETITION --- p.5 / Chapter 2.1.1 --- Previous Explanations --- p.5 / Chapter 2.2 --- CONSUMER SUSPICION OF ULTERIOR MOTIVE --- p.10 / Chapter 2.2.1 --- Definition of Consumer Suspicion --- p.10 / Chapter 2.2.2 --- Characteristic of Consumer Suspicion of Ulterior Motives --- p.12 / Chapter 2.2.3 --- Consumer Suspicion of Ulterior Motives in Consumer Research --- p.12 / Chapter 2.3 --- ATTRIBUTION --- p.16 / Chapter CHAPTER THREE --- PROPOSITION DEVELOPMENT --- p.20 / Chapter CHAPTER FOUR --- STUDY ONE --- p.25 / Chapter 4.1 --- OBJECTIVES --- p.25 / Chapter 4.2 --- METHOD --- p.25 / Chapter 4.2.1 --- "Participants, Design and Stimuli" --- p.25 / Chapter 4.2.2 --- Procedure --- p.27 / Chapter 4.3 --- RESULTS --- p.28 / Chapter 4.3.1 --- Manipulation Check --- p.28 / Chapter 4.3.2 --- Dependent Variable --- p.28 / Chapter 4.4 --- DISCUSSION --- p.32 / Chapter CHAPTER FIVE --- STUDY TWO --- p.34 / Chapter 5.1 --- OBJECTIVES --- p.34 / Chapter 5.2 --- METHOD --- p.34 / Chapter 5.2.1 --- "Participants, Design and Stimuli" --- p.34 / Chapter 5.2.2 --- Procedure --- p.36 / Chapter 5.2.3 --- Measures --- p.37 / Chapter 5.3 --- ANALYSIS AND RESULTS --- p.40 / Chapter 5.3.1 --- Manipulation Check --- p.40 / Chapter 5.3.2 --- Dependent Variable --- p.42 / Chapter 5.3.3 --- Attribution Inference --- p.44 / Chapter 5.3.4 --- Mediating Effects of Attribution Inferences --- p.47 / Chapter 5.4 --- DISCUSSION --- p.49 / Chapter CHAPTER SIX --- STUDY THREE --- p.53 / Chapter 6.1 --- OBJECTIVES --- p.53 / Chapter 6.2 --- METHOD --- p.53 / Chapter 6.2.1 --- "Participants, Design and Manipulation" --- p.53 / Chapter 6.2.2 --- Attribution Measures --- p.55 / Chapter 6.3 --- ANALYSIS AND RESULTS --- p.57 / Chapter 6.3.1 --- Manipulation Check --- p.57 / Chapter 6.3.2 --- Dependent Variable --- p.57 / Chapter 6.3.3 --- Attribution Inference --- p.58 / Chapter 6.3.4 --- Mediating Effects of Product Attribution --- p.59 / Chapter 6.4 --- DISCUSSION --- p.61 / Chapter CHAPTER SEVEN --- CONCLUSIONS --- p.64 / Chapter 7.1 --- SUMMARY OF TI-IE Findings --- p.64 / Chapter 7.2 --- THEORETICAL AND PRACTICAL IMPLICATIONS --- p.65 / Chapter 7.2.1 --- Theoretical Contributions --- p.65 / Chapter 7.2.2 --- Practical Implications --- p.66 / Chapter 7.3 --- LIMITATIONS AND FUTURE RESEARCH --- p.67 / BIBLIOGRAPHY --- p.69

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326990
Date January 2010
ContributorsLin, Lei., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 73 p. : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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