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A study of team sponsorship : perceived team performance and presence of sports stars as cues affecting purchase intention

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1. http://repository.hkbu.edu.hk/etd_ra/769
2. http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1768&context=etd_ra

Identifer	oai:union.ndltd.org:hkbu.edu.hk/oai:repository.hkbu.edu.hk:etd_ra-1768
Date	01 January 2006
Creators	Ngan, May Ki Heidi
Publisher	HKBU Institutional Repository
Source Sets	Hong Kong Baptist University
Language	English
Detected Language	English
Type	text
Format	application/pdf
Source	Restricted Access Theses and Dissertations
Rights	The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.