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Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:0k225f61x
Date January 2008
CreatorsHuang, Rong, 1973-
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationProquest: AAINR66311, Pid: 115606

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