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Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure

No description available.
Date January 2008
CreatorsHuang, Rong, 1973-
PublisherMcGill University
Source SetsMcGill University
Detected LanguageEnglish
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationProquest: AAINR66311, Pid: 115606

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