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An experimental investigation of the differential effectiveness of comparative versus noncomparative advertising /

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Identiferoai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:dv13zv051
Date January 1986
CreatorsDröge, Cornelia.
PublisherMcGill University
Source SetsMcGill University
Languagehttp://id.loc.gov/vocabulary/iso639-2/eng
Detected LanguageEnglish
TypeThesis
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
RelationPid: 72841, Proquest: AAINL34467

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