Dissertation Submitted in Fulfillment of the
Requirements for the M-tech in Public Relations
Management
Department of Public Relations Management
Faculty of Informatics and Design
2013 / This study aims to investigate the selected perceptions of Public Relations Practitioners
about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to
recommend to PRISA Namibia ways they can attract membership and gain support and
recognition from PR practitioners. This research was conducted through in-depth interviews.
The participants in this study were divided into three groups, namely, the members, nonmembers
and the Chairperson (current and previous) of PRISA Namibia. A total of 10
participants were interviewed. The results of the study indicate that PR practitioners in
Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the
Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However,
most members acknowledged that PRISA Namibia had, in the past, added immense value to
their Public Relations (PR) careers. The recommendations of the study include:
PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing
an ethics booklet that can be used by PR students and professionals to illustrate how
practitioners can practically adhere to PRISA code of ethics on a day to day basis; and
PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and
YouTube.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1429 |
| Date | January 2013 |
| Creators | Ikosa, Morna Magnaem |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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