Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. / Effective organisational communication engenders a good communicative
environment for better management-employee's relationship, which will in turn
translate into positive employees' productivity. Thus, organisational communication
in the context it was considered in this study involves interaction among diverse
internal public from management to employees or vice versa.
This dissertation has explored organisational communication in a college with the
following main objective in mind: To evaluate the functionality of organisational
communication. To realise this objective, relevant literature review was conducted. The literature
review focused, among others, on different types of organisational structures in
terms of how the different structures influence communication flow and power
dynamics in an organisation. Following this, different flows of communication such as
downward communication, upward communication, horizontal communication, and
diagonal communication were discussed.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/2313 |
| Date | January 2011 |
| Creators | Usadolo, Sam Erevbenagie |
| Contributors | Makwambeni, Blessing, Cape Peninsula University of Technology. Faculty of Informatics and Design. Dept. of Public Relations Management. |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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