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The development of a technology-strategy framework to improve the competitiveness of small-to medium-sized furniture manufacturers in South Africa

The research problem addressed in this study was to establish how small- to medium-sized furniture manufacturing businesses could develop a technology strategy that would improve their competitiveness. Therefore, the primary objective of this research study was to develop a technology-strategy framework for small- to medium-sized furniture manufacturers to assist them to improve their competitiveness. Research has indicated that small- to medium-sized furniture manufacturers have the potential to contribute to South Africa‟s economic growth, job creation and gross domestic product. However, research has also indicated that small- to medium-sized furniture manufacturing industries have not kept up with technology developments and, as a result, competiveness is on the decline. Low-technology businesses, such as those found within the furniture manufacturing industry, often have no framework or methodology to guide the successful acquisition and integration of technology to enable a more competitive business. The main problem was addressed in three phases. Firstly, a literature review of strategy and technology-related factors was conducted which provided valuable insight into the development of a strategic framework. This included identification of the business strategy, external and internal factors influencing technology requirements, technology integration, -selection and criterion for competitiveness. Secondly, an empirical study consisting of both a quantitative and qualitative investigation was performed. The quantitative measuring instrument used was a questionnaire designed from the literature study information and was administered to a stratified sample of small- to medium-sized furniture manufacturers. The quantitative results were triangulated by qualitative interviews with selected respondents. The empirical results revealed a strong relationship between technology and competitiveness (as measured by business performance and technology- iv competitive advantage), thereby confirming the importance of technology utilisation for small- to medium-sized furniture manufacturers and the significance of developing a technology-strategy framework. Thirdly, by combining the literature study information and findings from the empirical investigation, the technology-strategy framework was developed. The technology-strategy framework provides a roadmap to integrate technology with the business strategy. The technology-strategy framework is used in three phases, firstly, the business strategy is identified, secondly, the technology-strategy framework provides a guide to identify and forecast technology, conduct an internal audit and identify technology that can execute the business strategy. The final phase is the application of criteria by means of which competitiveness improvement is assessed. Ultimately, the technology-strategy framework can facilitate improved competitiveness of the furniture industry.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8658
Date January 2010
CreatorsLourens, Ann Sharon
PublisherNelson Mandela Metropolitan University, Faculty of Business and Economic Sciences
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis, Doctoral, DBA
Formatxxiii, 380 leaves : col. ill. ; 30 cm, pdf
RightsNelson Mandela Metropolitan University

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