Successful economies are dependent on successful industries.The present study explores how business success could be improved in three selected industries, namely the motorcar, high-technology and food manufacturing industries. These industries are vital to growing the economy of countries. The present study made a significant contribution towords identifying a theoretical model to improve the business success of the motorcar, high technology amd the food manufacturing industries. The study showed that various combinations of product launching stategies (distribution channel development, product image, third-party agreements, pricing, e-business, and e-saving), as well as organisational variables (TQM and market culture) are important agreements to achieve increased sales growth and CRM effectiveness.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:9366 |
| Date | January 2008 |
| Creators | Dayan, Oren |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Doctoral, DCom |
| Format | xxii, 472 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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