In South Africa, HIV and AIDS as a communicable diseases is difficult to
eradicate. The government sector is advocating for comprehensive
management thereof. Still the challenge is that the health sector tend to focus
on the treatment pillar, pumping a lot of resources into treatment with minimal
productivity. The point is, too much emphasis is put on post-intervention as
opposed to pro-activity. Prevention is one of the under resourced pillars in terms
of funding and capacity, but can bring about positive behavioural change in safe
sex and deter other risk behavioural patterns that transmits HIV within our
communities, thus combating further HIV infections. It is important to continually
find gaps in the prevention techniques and markets when promoting or
communicating HIV risks prevention. The study explores if the mainstream
promotional and communication messages are reaching the Lesbians, Gays,
Bisexual and Transgenders (LGBTs) and are soliciting positive behavioural
change or discrimination. The study is qualitative and explores a probable social
problem concerning the LGBTs in their natural setting. Probability, snowball
sampling was used. Data were collected through structured questionnaires, and
loaded into the Statistical Package for the Social Sciences (SPSS), a software
for analysis. The measure of correlation used was the Spearman's Rho. / Thesis (MBA) North-West University, Mafikeng Campus, 2012
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nwu/oai:dspace.nwu.ac.za:10394/14444 |
| Date | January 2012 |
| Creators | Mahura, L C |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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