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Modeling online social networks using Quasi-clique communities

Thesis (MSc)--Stellenbosch University, 2011 / ENGLISH ABSTRACT: With billions of current internet users interacting through social networks, the need
has arisen to analyze the structure of these networks. Many authors have proposed
random graph models for social networks in an attempt to understand and reproduce
the dynamics that govern social network development.
This thesis proposes a random graph model that generates social networks using
a community-based approach, in which users’ affiliations to communities are explicitly
modeled and then translated into a social network. Our approach explicitly
models the tendency of communities to overlap, and also proposes a method for
determining the probability of two users being connected based on their levels of
commitment to the communities they both belong to. Previous community-based
models do not incorporate community overlap, and assume mutual members of
any community are automatically connected.
We provide a method for fitting our model to real-world social networks and demonstrate
the effectiveness of our approach in reproducing real-world social network
characteristics by investigating its fit on two data sets of current online social networks.
The results verify that our proposed model is promising: it is the first
community-based model that can accurately reproduce a variety of important social
network characteristics, namely average separation, clustering, degree distribution,
transitivity and network densification, simultaneously. / AFRIKAANSE OPSOMMING: Met biljoene huidige internet-gebruikers wat deesdae met behulp van aanlyn sosiale
netwerke kommunikeer, het die analise van hierdie netwerke in die navorsingsgemeenskap
toegeneem. Navorsers het al verskeie toevalsgrafiekmodelle vir sosiale
netwerke voorgestel in ’n poging om die dinamika van die ontwikkeling van dié
netwerke beter te verstaan en te dupliseer.
In hierdie tesis word ’n nuwe toevalsgrafiekmodel vir sosiale netwerke voorgestel
wat ’n gemeenskapsgebaseerde benadering volg, deurdat gebruikers se verbintenisse
aan gemeenskappe eksplisiet gemodelleer word, en dié gemeenskapsmodel
dan in ’n sosiale netwerk omskep word. Ons metode modelleer uitdruklik die
geneigdheid van gemeenskappe om te oorvleuel, en verskaf ’n metode waardeur
die waarskynlikheid van vriendskap tussen twee gebruikers bepaal kan word, op
grond van hulle toewyding aan hulle wedersydse gemeenskappe. Vorige modelle
inkorporeer nie gemeenskapsoorvleueling nie, en aanvaar ook dat alle lede van
dieselfde gemeenskap vriende sal wees.
Ons verskaf ’n metode om ons model se parameters te pas op sosiale netwerk
datastelle en vertoon die vermoë van ons model om eienskappe van sosiale netwerke
te dupliseer. Die resultate van ons model lyk belowend: dit is die eerste gemeenskapsgebaseerde
model wat gelyktydig ’n belangrike verskeidenheid van sosiale
netwerk eienskappe, naamlik gemiddelde skeidingsafstand, samedromming, graadverdeling,
transitiwiteit en netwerksverdigting, akkuraat kan weerspieël.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/17859
Date12 1900
CreatorsBotha, Leendert W.
ContributorsKroon, R. S., Stellenbosch University. Faculty of Science. Dept. of Mathematical Sciences.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageUnknown
TypeThesis
Format98 p. : ill.
RightsStellenbosch University

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