Thesis (MPhil (Afrikaans and Dutch. Document Analysis))--University of Stellenbosch, 2007. / In this study, research has been done on the institutional image of the Stellenbosch
University (SU). The impact of the true and desired image on the written
communication of the SU has been researched to determine how much influence the US
can have on the forming of the institutional image and how it can be improved to
correlate more with the desired image of the SU. The focus was, more specifically, on
the written communication of the Registrar’s division of the SU and their institutional
documents. The institutional image was tested by means of questionnaires filled in by
the students of the SU. The groups have been selected in accordance with the
population profile of the SU to be statistically representitave of the true population
studying at the SU.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/2023 |
| Date | 03 1900 |
| Creators | Pienaar, Marguerite |
| Contributors | De Stadler, L. G., University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Afrikaans and Dutch. |
| Publisher | Stellenbosch : University of Stellenbosch |
| Source Sets | South African National ETD Portal |
| Language | Afrikaans |
| Detected Language | English |
| Type | Thesis |
| Format | 419048 bytes, application/pdf |
| Rights | University of Stellenbosch |
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