Thesis (MSc(Agric))--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The pnmary alm of this study was to investigate the national competitive
advantage of the South African abalone industry. A further aim was therefore to
investigate the environment, in which the South-African abalone industry
operates. Secondary aims included presenting a detailed description of the roleplayers
in the South African abalone industry, and considering whether the
South African abalone industry can be made more competitive and, if so, how
this can be achieved. The achievement of these aims required a framework to
establish which data is necessary for the task. The framework selected involved
a combination of Porter's Five Forces analysis and Diamond Model.
The study suggests that South African abalone firms should promote South
African abalone more actively, invest more funds in human resources, and that
the industry's faith in government needs to be restored, which can be achieved
by improving the services offered by public institutions like the South African
Bureau of Standards (SABS), the Department of Trade and Industry (DTI) and
Marine and Coastal Management (M&CM). / AFRIKAANSE OPSOMMING: Die doel met die studie was om die nasionale kompeterende voordeel van die
Suid Afrikaanse perlemoen industrie te ondersoek. Om dit te bereik, moes die
omgewing waarin die industrie fuksioneer ontleed en die rolspelers in die
industrie deeglik beskryf word. 'n Verdere doel was om te bepaal of dit
moontlik is om die kompeterendheid van die industrie te verhoog, en indien wel,
hoe dit bereik kan word. Die raamwerk wat gekies is om die doelstellings te
bereik bestaan uit 'n kombinasie van Porter se "Five Farces" analise en
"Diamond Model".
Die resultate dui aan dat die industrie Suid-Afrikaanse perlemoen meer aktief
moet bekendstel, individuele ondernemings meer in hul menslike hulpbronne
moet investeer, en dat die industrie se vertroue in die nasionale regering herstel
moet word, deur die dienste te verbeter wat deur publieke instellings soos die
Suid-Afrikaanse Buro van Stanaarde (SABS), Departement Handel en
Nywerheid en Mariene- en Kusbestuur verskaf word.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/49946 |
| Date | 03 1900 |
| Creators | Gerber, Werner Hugo |
| Contributors | Karaan, A. S. M., Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 150 p. : ill., map |
| Rights | Stellenbosch University |
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