Return to search

Convergence as sustainable competitive advantage in the telecommunications sector: a case of the Telkom South Africa

M.Tech. Business Administration. Business School. / Telkom's revenue started to decline due to the high churn rate of fixed line customers. Telkom's deployment of the fixed mobile technology was intended to be a solution to the revenue decline. The development of unique products using Fixed Mobile Convergence remains a major challenge for Telkom. The study was undertaken as a case study with the intention of determining whether Telkom had the ability to converge the fixed line and mobile technologies respectively in order to boost its revenues by gaining competitive advantage. Primary data was collected through questionnaires that were completed by ten managers employed at Telkom SA within the fixed mobile division. Secondary data was collected from sources such as relevant literature, business and academic journals, books, the media, and the internet.
Date January 2012
CreatorsRajcoomar, Amendra.
ContributorsRajcoomar, K. K.
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
Rights© 2012 Tshwane University of Technology

Page generated in 0.0016 seconds