D.Tech. Business Administration. Business School. / Focuses on the awareness and knowledge of consumers on organically produced and genetically modified food, and how their self-rated level of knowledge impacts on their attitudes, perceptions and purchasing behaviour in the field. Furthermore, it highlights changes in consumer knowledge, perceptions, attitudes and purchasing behaviour over time, indicating to the rate of acceptance of these foods. In addition, it also supplies guidelines for future marketing communication on such food.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000408 |
| Date | January 2012 |
| Creators | Van Rensburg, D. B. J. (David Benjamin Janse) |
| Contributors | De Jager, J. W., Rugimbana, Robert. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | © 2012 Tshwane University of Technology |
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