Thesis (DTech. degree in Marketing)--Tshwane University of Technology, 2009. / This study focuses mainly on the marketing orientation of a franchisor in the optometric industry. Aspects such as the needs of franchisees with regard to products and services, prices and promotions, distribution, people and processes were investigated.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000434 |
| Date | January 2009 |
| Creators | Van Wyk, Gerhard Jacobus. |
| Contributors | De Jager, Johannes Wilhelmus, 1962- |
| Source Sets | South African National ETD Portal |
| Language | Afrikaans |
| Detected Language | English |
| Rights | © 2009 Tshwane University of Technology |
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