Abstract
This article reports on the mechanisms of business-to-business regulation as governance
approach in an agricultural supply chain. The article explores the activities of NGOs, government
and business in promoting sustainable production. It focuses on the requirements
set for producers in agro-food chains and the effects of NGO perceptions on these issues.
The subsequent business standards set by retailers and other market role-players and the
responses of producers are reported and the responsibility for achieving desired outputs
is discussed. The research methodology included open interviews with various stakeholders
in the chain, as well as structured questionnaires to determine practices on farms. From
the fi ndings it is clear that perceptions of European stakeholders differ substantially from
the reality found in South Africa. This has consequences for producers, from both a social
and a fi nancial perspective. Understanding the role and function of NGOs, market roleplayers
and national government in the governance of sustainable development in the
South African–European table grape supply chain contributes to identifying barriers and
opportunities to achieving sustainable practices in global supply chains. Copyright © 2009
John Wiley & Sons, Ltd and ERP Environment.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001261 |
| Date | 28 September 2009 |
| Creators | Müller, C, Vermeulen, WJW, Glasbergen, P |
| Publisher | Sustainable Development |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | © 2009 John Wiley & Sons, |
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