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Determinants of Tshwane youth's positive green product purchase behaviour.

M. Tech. Marketing / The focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated.
Date January 2014
CreatorsTchoualak Lenteu, Paulin.
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
RightsTshwane University of Technology

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