Bibliography: pages [156]-159. / I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/17532 |
| Date | January 1997 |
| Creators | Eldridge, Matthew |
| Contributors | Schrire, Robert A, Mattes, Robert |
| Publisher | University of Cape Town, Faculty of Humanities, Department of Political Studies |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Master Thesis, Masters, MA |
| Format | application/pdf |
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