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Report on the implementation of an impact campaign for the documentary film, This Land: From cinema to community centres - a guide to developing a grassroots impact strategy

This Land is a forty-eight minute narrative documentary which tells the story of a small village in rural South Africa, where the community resists the development of a mine on their land. The impact campaign for This Land evolved over time, as did my role in. It could be described as a process of guided learning-in-practice, where I consulted with researchers, academics, civil society leaders and representatives from the communities where This Land was filmed. I furthermore researched other successful impact campaigns, for example the impact campaign for Miners Shot Down by Rehad Desai; I attended an impact "Boot Camp" convened by Dr. Liani Maasdorp from the Centre for Film and Media Studies at UCT; and I researched global impact case studies. While I don't describe my academic research in this report, I describe the strategy that evolved for This Land, its implementation and the relationship between the film impact goals and the impact campaign.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/32535
Date January 2020
CreatorsRedelinghuys, Henriette
ContributorsMaasdorp, Liani
PublisherUniversity of Cape Town, Faculty of Humanities, Centre for Film and Media Studies
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMaster Thesis, Masters, MA
Formatapplication/pdf

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