In this study, the researcher employed an inductive qualitative approach to explore the rationale and dimensions of corporate social investment (CSI) practice in South Africa. While the globalised CSI literature is robust, the South African literature is fragmented and insufficient, despite the growing social need for this type of funding in the context of South Africa. Thus, with this paper, the researcher fills this research gap by providing an exploratory analysis of the structure and evolution of CSI practice in South Africa. The motivation behind this research is to use the research to optimise the social impact that CSI participation can provide, as well as integrating corporate funding into the broader approach of addressing the country's poor socioeconomic conditions. In the study, the researcher covered a sample of 15 CSI professions operating in positions in either large South African corporations or established NGOs, with an average CSI experience of 13 years. The results of the inductive qualitative analysis show that the CSI functions operated using a traditional corporate function structure. The history and rationale of CSI practice have been key elements in defining current CSI practice. Initially, governmental regulation resulted in adherence strategies. However, growing social considerations have shifted CSI policy from adherence to impact. This has driven the growing sophistication in CSI practice in the country. The researcher breaks down this evolution and discusses the key strengths and weaknesses of each element to provide sufficient detail to the function. The findings are used to derive recommendations for CSI best practice. Internal commitment, sustainability, process management and key stakeholder relationships are prioritised in these recommendations. The exploratory findings provide a baseline in accordance with which more statistically robust or comprehensive research methods can be used to assess the identified elements of CSI more thoroughly and in more depth. The research provides a generalised benchmark for corporations to assess their CSI practice against an established peer group, while providing ideas about improving their CSI practice going forward.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/32917 |
| Date | 22 February 2021 |
| Creators | Perrie, David |
| Contributors | Alhassan, Abdul Latif, Biekpe, Nicholas |
| Publisher | Faculty of Commerce, Graduate School of Business (GSB) |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Master Thesis, Masters, MBA |
| Format | application/pdf |
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