The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa

Description

M.B.A. / Please refer to full text to view abstract

Links & Downloads

1. uj:11736
2. http://hdl.handle.net/10210/11463

Tags

Brand name products - South Africa

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:11736
Date	23 July 2014
Creators	Snyder, Jan
Source Sets	South African National ETD Portal
Detected Language	English
Type	Thesis
Rights	University of Johannesburg