M.A. (Communication Studies) / Negotiation is at present a key concept in South Africa. It is also a comprehensive one. This is the motivation for this study. In South Africa negotiation is not only a relevant subject, but also a complex one which necessitates further examination. In this study the subject is reduced by focusing on political negotiation from a communication perspective. The dynamics of negotiation and negotiation communication are examined by means of a literature study. From this, and through empirical observation, applications concerning the South African political negotiation process are made. Perspectives on political negotiation in the South African context are given as an introduction: the current political situation, the development of negotiation as choice of policy and the state of the negotiation process. With this background in mind the concept. of negotiation and approaches to the study of the negotiation process are described. Communication is a key element in this process and its role in negotiation as well as its relationship with other elements of the process are analysed. Eventually there is a return to the South African political context with the demonstration of the dynamic role of communication in negotiation in this context. Through this an attempt is made to give explanations for political negotiation communication in South Africa and on this basis guidelines about the subject are suggested. By emphasizing the importance of communication in political negotiation in South Africa and by highlighting essentials in this dynamics, an attempt is made to provide a contribution to the understanding of the complex, but relevant subject of negotiation in South Africa.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:12284 |
| Date | 15 September 2014 |
| Creators | Van den Berg, Nita |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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