M.B.A. / The purpose of this research project will be to test the impacts of HIV/AIDS and the manner in which it will influence changes in marketing strategies for Retail Food Companies in the future. The research questions posed are: What do Retail Food Companies perceive the impact of HIV/AIDS to be on their customer profile in the next 5 years? Do Retail Food Companies have marketing strategies in place to address the impact of HIV/AIDS on their primary target market? Do Retail Food Companies perceive HIV/AIDS to impact on their current product portfolio and their product portfolio in the next 5 years?
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3164 |
| Date | 27 August 2012 |
| Creators | Veerasamy, Ashika |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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