M.Comm. / The purpose of this study is to research certain aspects of entrepreneurship and to highlight the relationships between entrepreneurship and business success. Organisations compete in a highly competitive and constantly changing environment and are becoming increasingly more difficult for them to survive and to succeed. One of the biggest challenges for organisations, if they wish to survive and succeed, is to change constantly and to adapt as quickly as possible to the changing environment. There is ample research which suggests that an entrepreneurial orientation is an important contributor to survival and growth of organisations. Entrepreneurs are seen as heroes of the modern business world. The reason for this is the increase in economic growth and job opportunities which they created. The central role of entrepreneurship is the ongoing need to create something new. Creativity and renewed thinking enable entrepreneurs to survive and to grow. Thus, creativity forms a part of entrepreneurship and without creativity, there can be no successful entrepreneurship. By understanding creativity, one can build the foundation of a very important component for entrepreneurship. Creativity consists of four interdependent components, namely the creative product, the creative person, the creative process and the creative environment. All four of these components are important for development of creativity, but this study will focus on the creative environment. It is important to concentrate on those situations in an organisational climate in which creativity can be stimulated, developed and/or discouraged. Although individuals can be taught to improve their creative abilities, one delivers optimal results in a favourable organisational climate that supports creativity. The organisational climate influences the way individuals communicate, solve problems, make decisions and handle conflict. Further, the organisational climate influences job satisfaction, the motivation of workers, the ability to innovate and the involvement of workers. A creative organisational climate has become a necessity for all organisations to survive and to succeed in the business world.
|28 August 2012
|Swanevelder, Suzel Magdalena
|South African National ETD Portal
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