M.B.A. / Community policing denotes a strategic approach to policing in which it is recognised that policing operations and practices need to be guided by the needs of the recipients of the service delivery in a democratic society. This concept of community policing came into effect in South Africa after the general elections in 1994 as a constitutional and legal imperative for policing. The introduction of community police forums (CPFs) occurred as a means towards the implementation of this new policy. This dissertation focused on an assessment of marketing tools for raising public awareness of CPFs because they are still relatively unknown to the communities they are intended to serve. Based on information extracted from theory on the marketing tools, a research methodology was designed to assist in the collection of data to determine which marketing tools would be most effective in relation to the marketing of CPFs in the Gauteng Province and possibly nationally. Conclusions were therefore made and the type of marketing tools that would be applicable, acceptable and affordable for use in marketing of CPFs in an effort to create a workable partnership between the community and the police. Finally, areas for further research in relation to the operations and marketing of the CPFs were identified and critique of the study was conducted
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3442 |
| Date | 03 September 2012 |
| Creators | Mpofu, Vuyani Victor |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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