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An investigative study on the impact of staff turnover on the level of service provided to customers

M.B.A. / This study focuses on the impact of staff turnover on the level of service provided to customers. Understanding your customers' service requirements and .meeting or exceeding these needs and requirements and requests are key success areas for any business. There is, however, various factors that can have an impact on a business's understanding ofwhat the customer requires, and it is here that the customer relationship plays an important role. These relationships are built by people - staff. Staffturnover can be seen as the number ofstaff members that moved into, and out of, a position over a given time period, and can influence a business and customer relationships in different ways. A secondary study was embarked upon to determine what staff turnover and customer service entails. This focussed on defining the concepts, causes and possible effects thereof. A primary study was undertaken in the Bulk Cryogenic Gasses industry to determine if there is a link between the two variables. A questionnaire was sent out to various respondents to gather primary data to record customers perceptions of the impact regarding stafftumover on the level ofservice provided to them. Based on the responses received from the questionnaires, the majority ofcustomers were not impacted by staff turnover. The minority of customers who stated that they were impacted by stafftumover experienced a positive change. It is clear from this study that staff turnover does not impact negatively on the level of service provided to customers

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3628
Date05 February 2014
CreatorsSmit, Ludolf Ivan
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis
RightsUniversity of Johannesburg

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