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An internal communication audit at Western Platinum Mine

M.B.A. / The purpose of this audit was to investigate factors related to the communication structure at Western Platinum Mine. These factors had been investigated regarding their validity regarding all levels ofcommunication. The factors included the following: I. Top-Down Communication 2. Bottom-Up Communication 3. Lateral Communication 4. Objectives ofCommunication 5. Informal Communication 6. Meetings 7. Feedback 8. Written Communication 9. External Communication 10. General Attitudes towards Western Platinum Mine The researcher relied on both quantitative and qualitative research techniques. During the audit, analysis were carried out by means ofthe following data collection methods: • Individual focus interviews with top management, • Focus group discussions with junior level staff, and • Self completion questionnaires were completed by supervisors and middle management When comparing the conclusions with the research hypotheses a high correlation was evident between the original hypotheses and the information generated by the research. It was established that communication, at the lower levels, needs attention. Messages are totally distorted and employees rely on the " ... grapevine ... " Top Management's perception that communication is sound, was proved to be a fallacy. The research thus proved that the hypotheses in fact was in general accurate, correct and evident. As a result of the research a proper communication strategy was developed for Western Platinum Mine which could satisfy all the objectives...

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3660
Date05 February 2014
CreatorsJanse Van Rensburg, Johannes Hendrik
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis
RightsUniversity of Johannesburg

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