Cause related marketing, and its relationship to cause "fit", within the South African fast moving consumable goods industry

Description

Mr. H.B. Klopper

Links & Downloads

1. uj:8815
2. http://hdl.handle.net/10210/522

Tags

Social marketing

Consumer behaviour

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:8815
Date	04 June 2008
Creators	Hallet, Craig Allan
Source Sets	South African National ETD Portal
Detected Language	English
Type	Thesis