M.Comm. / "While discovery focuses on the new and unique, research is the process of re-examining something we already know a great deal about. The fundamental purpose of research is to confirm what we know and believe is in fact true and to develop a more knowledgeable understanding of its essence." (The Global Logistics Research Team at Michigan State University,1995:1). Organisations need a better way of changing, a way of involving large percentages of their people in making the shift from a "business as usual" scenario to one of real time strategic change. Jacobs (1995:18) clearly states that in a real time strategic change scenario, all members of the organisation are meaningful involved in deciding upon and responsible for delivering the organisation's results. In essence, real time strategic change is about a new way of understanding organisations, how they operate, the role individual people can play in making a difference in their organisational lives, and how they can become aligned with each other as a motivated, empowered, total organisation. To be "World Class" means that a firm has successfully visualised and applied a combination of logistical practices capable of serving selected customers better than competitors. The management, employees, systems, technologies and operations of world class firms are finely tuned and synchronised to efficiently meet and exceed customer expectations. For a firm to perform consistently at a world class level means that its employees possess knowledge of what constitutes best practice and know how to implement that behaviour successfully. With this study it is hoped that some of the findings may be of practical benefit to the Cadbury (Pty) Ltd top management team in making strategic decisions on putting the company on the road to become "World Class".
|13 August 2012
|South African National ETD Portal
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