Thesis(M.A. (Communication Studies)) -- University of Limpopo, 2020 / This study explored the impact of organisational culture on integrated communication
(IC) at the Government Communication and Information System (GCIS) in Polokwane,
South Africa. Martin and Niemann-Struweg (2015), argued that top management in
organisations poorly understood IC. This study investigates if the same applies to the
GCIS in Polokwane. The study adopted a qualitative approach and made use of
individual interviews and content analysis in order to collect data, which was then
analysed by means of thematic analysis. The study used both the General Systems
Theory (Bertalanffy, 1968) and the Organising Theory (Weick, 1989) as its theoretical
framework.
The findings suggested that organisational culture at the GCIS was shaped by both
employee behaviour and organisational activities. The study found that information
sharing was poorly implemented by the GCIS, which meant that, information contained
in organisational documents differed from the perceptions shared by the employees.
Measures to improve both the sharing of information and the perception of this
information have been provided in the recommendations / National Research Foundation (NRF)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ul/oai:ulspace.ul.ac.za:10386/3425 |
| Date | January 2020 |
| Creators | Semono, Chuene Alfred |
| Contributors | Saunderson, I. P, Le Roux, J. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | x, 157 leaves |
| Relation |
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