Profiling the customers of the e-commerce company Kalahari.net.
The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others.
The literature study includes a discussion of marketing management and e-commerce in South Africa. Customer profiling is discussed to indicate the need and importance of knowing the customer. The quantitative research was done amongst the customers of Kalahari.net by means of an online questionnaire in 2003.
The findings concluded that the customers browse the Internet between one and five hours per week. The customers are aged between 21 and 25, mostly female, predominantly English-speaking, married, two to three people per household, have a monthly household income of more than R18 000, are well-educated and are residing predominantly in Gauteng.
The study was concluded with the limitations experienced by the researcher and a short discussion of the general usability of the study. / The purpose of the study was to profile the customers of the e-commerce company,
Kalahari.net which sells books, music CDs, DVDs, videos, computer software and
hardware amongst others.
The literature study includes a discussion of marketing management and e-commerce
in South Africa. Customer profiling is discussed to indicate the need and importance of
knowing the customer. The quantitative research was done amongst the customers of
Kalahari.net by means of an online questionnaire in 2003.
The findings concluded that the customers browse the Internet between one and five
hours per week. The customers are aged between 21 and 25, mostly female,
predominantly English-speaking, married, two to three people per household, have a
monthly household income of more than R18 000, are well-educated and are residing
predominantly in Gauteng.
The study was concluded with the limitations experienced by the researcher and a short
discussion of the general usability of the study. / Business Management / M. Comm. (Business Management)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/2557 |
| Date | 30 November 2003 |
| Creators | Geel, Mildred |
| Contributors | Cant, M. C. (Michael Colin), 1957- |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (ix, 264 leaves) |
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