The purpose of this study is to determine the impact of employee
orientat ion on the implementat ion of market ing st rategy in the banking
sector. To gain compet it ive advantage, a bank needs to be able to
measure an aspect of its business that is not normally associated with
f inancial gains or losses namely employee orientat ion.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/157 |
| Date | 11 1900 |
| Creators | Punwassi, Deonath |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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