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The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa

Please read the abstract in the section 00front of this dissertation. Copyright / Dissertation (MCom)--University of Pretoria, 2010. / Marketing Management / MCom / Unrestricted

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/26566
Date23 July 2010
CreatorsHern, Lorinda Alvira
ContributorsVan Heerden, Cornelius Hendrik, 1957-
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeDissertation
Rights© 2009, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

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