The emergence of new media technologies has influenced the broadcasting
marketplace causing it to evolve and become more competitive. The various
platforms that new media technologies have made available for content
repurposing and the increased number of channels available via digital
television and radio has altered the landscape of the public service
broadcaster in an unprecedented manner. Thus, questioning its viability
amongst the other private media organisations whose core focus is on
commercialisation of content rather than serving the public interest. Based on
the case study of the South African Broadcasting Corporation (SABC), this
study articulates the influence of new media broadcasting on the public
broadcaster’s business model and value chain. It investigated the legitimacy
of public service broadcasting in the new media age. This study examined the
current status of the SABC’s broadcasting policy and concluded that there is
urgency for policy revisions to be fast tracked.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/11976 |
| Date | 21 September 2012 |
| Creators | Khan, Imraan Dawood |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | application/pdf |
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