This graduation theses is about brand name valuation of ProLesk company. In the theoretical part is shown marketing and law conception of brand name and different methods of valuation. Marketing conception is based on the relationship product - consumer. In law conception is important the registration of brand name by national or international organisation. In the practical part is counted the value of brand name ProLesk company. There is used two methods - using royalty fees and excess return.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10521 |
| Date | January 2008 |
| Creators | Menšíková, Tereza |
| Contributors | Jurečka, Jan, Svačina, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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