The thesis disserts about foreign market entrance of corporation Geodis. The first part is dedicated to corporation characterization. The base of the thesis is composed of the foreign markets activities, entrance to it, foreign competitors and business partners abroud. Marketing mix is also inscribed in detail. The last part is dedicated to possible future progress of Geodis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10559 |
| Date | January 2009 |
| Creators | Hanzlová, Pavla |
| Contributors | Gullová, Soňa, Laschoberová, Libuše |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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